You're welcome. I totally understand the challenge you're facing. Closing a fully equipped salon in a vital area such as Azaiba due to a weak market is frustrating, but it is not the end. The problem is clear: people have no “extra money” for luxury. The solution is to “Relaunch” the salon with a new thought that focuses on “high value for a reasonable price”. We must move from the concept of “luxury” to “basic care”. Here is the “Hitali Plan” to revive “Bella Donna” in 3 months, with a maximum limit of 5,000 characters: The basic principle: “The necessary pampering at a reasonable price” The goal in the first trimester is not a huge profit, but rather: * Reopen doors and attract customers. * Generate cash flow (Cash Flow) to cover expenses. * Build a new reputation and loyalty. Phase Zero: Pre-Launch Week Before you open, people should know about your “different” return. * Digital presence: activate Instagram and Tik Tok immediately. Post “teaser” videos of cleaning and preparing the salon (no prices). * Google Maps (Google Maps): Make sure that the “Bella Donna Salon” website is updated, with new images, and the “Open Now” sign. * WhatsApp menu: Prepare a message for all old customers (if any) that reads: “We miss you! I will return to you Bella Donna with a new look and reasonable prices that suit the circumstances. Look out for us next week!” Month 1: Attraction and Breaking the Recession (Theme: “Welcome Back!”) The goal: to introduce customers to the place in any way. We'll use “Shock Offers” (Shock Offers) to break the price fear barrier. * Week 1: Nail Week (quick service) * Offer: “Manicure+Pedicure” for a very symbolic price (example: 5 Omani Rial). * The goal is not profit, but for the customer to sit on the chair and see the cleanliness of the place and the rest of the services. * Week 2: Poetry Week (basic service) * Offer: “Quick blow dry” for any hair length at a flat and low price (example: 3-4 SAR). * The goal: an essential and indispensable service for events. * Week 3: Skin Week (Experiment) * Offer: “Facial Express (freshness)” or “Quick Mask” with a trial price (example: 7 SAR). * The goal: to operate the skin room and introduce people to it. * Week 4: Body Week (Dalal) * Offer: “Basic Moroccan Bath” with a 50% discount (example: 10 SAR instead of 20). * Goal: This is a service that is very attractive to women and makes them feel valuable. Marketing: very simple sponsored ads on Instagram targeting (women, Azaiba and nearby areas). Month 2: Building Packages and Loyalty (Theme: “Integrated Pampering”) The goal: to increase the average bill value. A customer who came for one service (nails) should try another service (hair or massage). * Pricing strategy: “Smart Bundles” (Smart Bundles) * “Al Azaiba employee” package (for working women): blow dry+quick nail polish+eyebrow arrangement. (Example: 10 SAR - I save 25% of the single price). * “Rest and Relax” package: relaxing massage for the neck and shoulders (30 minutes) + quick facial. (Example: 15 SAR). The goal: operate the massage room. * “Full Radiance” package: Moroccan bath + manicure and pedicure. (Example: 20 SAR). * Loyalty program: * Launch the simple Loyalty Card. * Example: “Collect 5 services (such as 5 hair dryers) and get the sixth one for free.” This ensures her return. Month 3: Community and Sustainability (Theme: “You're part of Bella Donna's family”) The goal: to convert new customers to permanent customers and create a stable income through “subscriptions”. * Pricing strategy: “monthly subscriptions” * This is the most important step to ensure cash flow at the beginning of the month. * “Bella Donna Monthly” subscription: the customer pays a lump sum (example: 15 Omani Riyals). * In return, you get: 4 blow dry services (once a week) +1 free manicure service during the month. * “My pocket is your girlfriend” show (Referral Program): * “Bring a new friend to the salon (she hasn't visited us before) and you and her get a 30% discount on any service you choose.” This is the most powerful marketing (Word of Mouth) at the lowest cost. * Activate the color room (tints): * The dye is the most profitable, but the most expensive. * Offer: “Color your hair and get hair treatment (Treatment) + blow dry for free.” (You don't lose, but you integrate services to justify the price.) Summary: How do we deal with the bad market and financial weakness? * Focus on size rather than profit: earning 2 Riyals from 10 customers (20 Riyals) is better than waiting for one customer to pay 15 Riyals and not come. * Basic services first: people may not have money for massage, but they have to do a blow dry for events, arrange nails, and eyebrows. Make it the “bait” of going to the salon. * Added value instead of discount: instead of saying “10% discount”, say “Do a pedicure and get 5 minutes of free foot massage.” The cost to you is almost non-existent, but the value in the customer's eyes is very high. * Transparency: Be explicit in your ads: “We know that the situation is difficult. That's why our new prices at (Bella Donna) are considered to suit your budget and give you the pampering you deserve.” Start with this plan and be flexible. If a certain “bouquet” is successful, continue with it. If it doesn't work, change it immediately. Good luck!
